Method and system for obtaining and financing exclusive real estate listings

ABSTRACT

A method of obtaining a seller&#39;s exclusive real estate listing for a property. The method comprises providing consideration to the seller, for example, in the form of an up-front payment, and receiving from the seller the exclusive real estate listing of the property, the exclusive real estate listing being for an exclusivity time period. If a sale condition, such as receipt of a bona fide purchase offer or a contract for sale, for the property is met during the exclusivity time period, the real estate agent receives return consideration, such as a refund of at least a portion of the consideration.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates generally to real estate transactions and,more specifically, to methods and systems for real estate agents toobtain and/or finance exclusive real estate listings.

2. Description of Related Art

In the current residential real estate industry, real estate companiesoffer home owners essentially two options to sell their properties:either an exclusive listing of the property or a non-exclusive listing.An exclusive contract, or listing, involves a contractual arrangementbetween the real estate company and seller pursuant to which the companyhas the exclusive right to sell the property for a specified duration oftime, typically a number of months. A non-exclusive arrangement, on theother hand, permits the seller to hire other real estate companies tosell the property. In return for listing the property, the real estatecompany, and the agents working for them, obtain a commission, usually apercentage of the selling price of the property.

The real estate company much prefers an exclusive listing. With anexclusive listing, the real estate company is more likely to recoup itsinvestment in advertising, or listing, the property. However, there is atension between the real estate company's goal of obtaining an exclusivelisting and the seller's desire. Sellers frequently believe that anexclusive listing is disadvantageous: with only one company advertisingand showing the property, fewer potential buyers view the property. Withfewer buyers, selling the property is less likely and, if the propertyis sold, the lack of competition is likely to result in a lower sellingprice.

Accordingly, there exists a need for an improved method for listing realestate properties and, more specifically, for exclusive listings.

SUMMARY OF THE INVENTION

The present invention satisfies the foregoing, as well as other, needs.A method of obtaining a seller's exclusive real estate listing for aproperty according to one embodiment includes a real estate agentproviding consideration to the seller, for example, in the form of anup-front payment, and receiving from the seller the exclusive realestate listing of the property, the exclusive real estate listing beingfor an exclusivity time period. If a sale condition, such as receipt ofa bona fide purchase offer or a contract for sale, is met during theexclusivity time period, the real estate agent will receive returnconsideration, such as a refund of at least a portion of theconsideration.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic illustrating the method according to oneembodiment of the present invention.

DETAILED DESCRIPTION OF CERTAIN EMBODIMENTS

Certain embodiments of the present invention will now be described withreference to the foregoing figure. As an initial matter, although theembodiments disclosed herein are described in the context of residentialreal estate, it is to be understood that the present invention isapplicable to all types of real estate, including, for example,commercial real estate, land, single family homes, condominiums,cooperatives, rental properties, and the like.

In general, the present embodiment provides for a contractualarrangement between the seller (or seller's agent) and real estate agent(which is meant to encompass companies and other real estate entities),pursuant to which the seller grants the agent an exclusive for theseller's property, as well as a contractual arrangement between theagent and a financing agent, pursuant to which the agent finances itsarrangement with the seller.

More specifically, the seller and real estate agent enter a contract(referred to herein as a “seller's contract”) pursuant to which theseller grants the agent an exclusive right to sell and otherwise listthe seller's property. Such exclusivity preferably is for a fixed amountof time, for example, between six and eighteen months, although theexclusivity time period may be longer, for example, until a salecondition (as described below) is satisfied. In return, the real estateagent gives the seller consideration for the grant of exclusivity,thereby providing the seller with an incentive to grant the real estateagent the exclusive listing. In the present embodiment, theconsideration is in the form of an up-front payment, although otherconsideration may be used, such as one or more payments over time,goods, services, and other types of consideration.

The contract further provides that the seller may keep the payment ifthe agent fails to sell the property and must provide the real estateagent with return consideration if the agent sells the property. It isto be understood that the contract may define any other sale conditionas triggering the return consideration, including, for example, theseller receiving a bona fide offer, the seller being under contract tosell the property, and the like. Furthermore, the occurrence of a salecondition may occur during the exclusivity time period or after theperiod, for example, where, after the exclusivity time period expires, abona fide offer is received from, or a contract for sale is enteredwith, a buyer that the real estate agent originally introduced to theseller/property during the exclusivity time period. In the event theproperty is sold during the term of exclusivity specified in thecontract, the seller refunds the payment. Thus, in the presentembodiment, at least a portion of the consideration provided to theseller is a payment contingent upon the failure to satisfy the salecondition for the property.

The return consideration may take any number of forms, including, forexample, the seller providing the real estate agent a full or partialrefund of the consideration given to the seller. Rather than returningthe payment (or other consideration), the real estate agent may simplyinclude terms in the seller's contract providing for an accounting atclosing of the sale, whereby the purchase price is offset with theamount to be refunded. The contract may provide for all or a portion ofthe up-front payment to the seller to be held in escrow to ensure all ora portion is available to be refunded. In certain embodiments, theconsideration to the seller is an advance of a portion of the listing,market or anticipated sale price of the property; if the sale conditionis not satisfied, the seller retains the advance. In still otherembodiments, in the event the real estate agent satisfies the salecondition, the return consideration takes the form of an increasedcommission.

It should be understood that in certain embodiments the seller does notreturn (or have offset) the entire amount received from the real estateagent. For example, in certain embodiments, as an added incentive toprovide the exclusive listing, the seller is able to retain a portion ofthe consideration.

As will be appreciated by those skilled in the art, the real estateagent recognizes a benefit not only from executing seller's contracts,but also from being able to offer seller's contracts as an alternativeto traditional listing contracts with sellers. For example, because theseller's contract provides the seller with the potential of receivingthe consideration, the real estate agent is justified in charging ahigher commission in connection with the seller's contract, as comparedto traditional exclusive listing contracts offered by the real estateagent. Conversely, if potential seller's believe the commissionassociated with the seller's contract is to high, the real estate agentcan offer the lower commission, standard contract.

In the present embodiment, the real estate agent also enters into acontract with a financing agent (referred to herein as a “financingcontract”). The financing agent may be a wholly separate agent or may berelated to the real estate agent. Pursuant to the financing contract,the financing agent provides the real estate agent with a loan, in theform of an up-front payment, in return for a series of payments overtime. In general, the financing contract is a mechanism by which thereal estate agent finances payments to the seller under the seller'scontract. As will be appreciated by those skilled in the art, eachcontract between the real estate agent and a financing agent may coverone or more seller's contracts.

Practically, the real estate agent receives a loan from the financingagent in an amount sufficient to make payment on its outstanding oranticipated seller's contracts. The risk assumed by the financing agentdepends, in part, on the likelihood the real estate agent selling theproperty that is subject to the seller's contract and, based on thesale, receiving a return of the up-front payment to the seller and itsnegotiated sales commission. Other risk factors include the generalcondition of the real estate market, the financial strength of the realestate agent, and the like. The payments made by the real estate agentover time may equal a return of the principal plus an agreed to interestamount reflective of the risk assumed by the financing agent, forexample 1-2% of the amount of the up-front payment.

The financing contract of the present embodiment further provides for adate upon which the financing loan becomes due. Such date may berelative to the date on which the periods of exclusivity under the realestate agent's contracts with one or more sellers expire, may be basedon certain calendar dates, such as quarterly, bi-annually, annually, orany other negotiated date. Any portion of the loan payments due to thefinancing agent may be payable at the due date, as reflected in thefinancing contract.

In other embodiments, the payments from the real estate agent may equala percentage of the real estate agent's anticipated commissions from thesale of properties covered by one or more seller's contracts. In returnfor an up-front financing payment, the financing agent has a contractualright to a portion of the future cash flow of the real estate agent. Assuch, the financing agent assumes a role similar to that of a factor.

The financing agent may simply collect its portion of these futurepayments, or it may issue derivative securities based on these futurepayments. Such derivatives may be segregated into any of a number ofpools or traunches, for example, by date of expiration of the underlyingseller's contracts, geographic market of the properties being sold,market value of properties being sold, type of property being sold,particular real estate agent, the interest rate charged by the financingagent and the like.

It should be understood that although the primary embodiment has beendescribed in the context of a single seller and real estate agent, it isequally applicable to the agent contracting with multiple potentialsellers. Similarly, although a single financing agent is described ascontracting with one real estate agent, the present embodiment isapplicable to one or more financing agents contracting with one or morereal estate companies. Indeed, it is anticipated that a single financingagent will contract with multiple real estate companies, therebydiversifying its risk. Also, there is no requirement that a real estateagent use a financing agent or otherwise obtain financing.

It should be understood that the present embodiment can be implementedin large part by a computer system. For example, the real estate agentmay utilize a specially programmed computer to track seller's andfinancing contracts, as well as its performance in selling properties bythe termination of their respective exclusivity periods. One suchcomputer implementation includes a programmed personal computer orserver having associated electronic storage. The electronic storageincludes a database for storing the details of the seller's andfinancing contracts. More specifically, the database includes one ormore tables and fields for: identifying each seller's contract and, foreach such contract, specifying the seller, seller's property, period ofexclusivity and termination of such period, amount of the payment to theseller, negotiated commission, and any other parameters of the contractdeemed relevant; and identifying each financing contract and, for eachsuch contract, specifying the financing agent, the amount received, thepayments owed and any other parameters deemed relevant. Where afinancing contract relates to one or more specific seller's contracts,the database also indicates such relationships.

A program running on the computer provides certain functionality. Forexample, the program provides an information entry screen through whichemployees enter contract information. The program also causes thecomputer to run various reports, including summaries of payments due,exclusivity expiration dates, exclusivity expiration dates forproperties not yet sold, sales made, commissions earned, commissionscollected, and any other reports deemed relevant. The program may alsoinclude a payment system for automatically generating checks payable toone or more financing agents.

The financing agent may also implement certain functionality in asimilar computer system, for example, to track its financing contractswith one or more real estate companies and the underlying seller'scontracts.

Those skilled in the art will recognize that the method and system ofthe present invention has many applications, may be implemented in manymanners and, as such, is not to be limited by the foregoing exemplaryembodiments and examples. In this regard, any number of the features ofthe different embodiments described herein may be combined into onesingle embodiment. Moreover, the scope of the present invention coversconventionally known and future developed variations and modificationsto the system components described herein, as would be understood bythose skilled in the art.

1. A method for a real estate agent to obtain a real estate listing fora property of a seller, the method comprising: providing considerationto the seller; receiving from the seller the real estate listing of theproperty in return for providing the consideration to the seller; andreceiving return consideration from the seller if a sale condition forthe property is met.
 2. The method of claim 1, wherein the considerationincludes an up-front payment to the seller.
 3. The method of claim 1,wherein the sale condition is receipt of a bona fide offer to purchasethe property.
 4. The method of claim 1, wherein the sale condition is anexecuted purchase contract.
 5. The method of claim 1, further comprisingnot receiving the return consideration refund if the sale condition isnot met.
 6. The method of claim 1, wherein receiving returnconsideration includes receiving a refund of at least a portion of theconsideration.
 7. The method of claim 1, wherein receiving returnconsideration includes offsetting a purchase price for the property withthe refund.
 8. The method of claim 1, wherein receiving returnconsideration includes the real estate agent increasing a commissionreceived from the seller.
 9. The method of claim 1, wherein the propertyhas an associated price and providing consideration to the sellerincludes providing an advance of the price, and wherein receiving returnconsideration includes offsetting monies provided to the seller based onsale of the property by the advance.
 10. The method of claim 1, wherein:the providing consideration includes providing consideration to aplurality of sellers; the receiving the listing includes receivinglistings from the plurality of sellers; and the receiving a refundincludes receiving a refund from a group of the plurality of sellers forwhich a corresponding sale condition is met.
 11. The method of claim 1,wherein the listing is an exclusive listing.
 12. The method of claim 10wherein the group of sellers have different sale conditions.
 13. Themethod of claim 1, further comprising receiving financing from afinancing agent.
 14. The method of claim 13, further comprising usingthe financing to provide consideration to the seller.
 15. The method ofclaim 13, further comprising making payment in return for receiving thefinancing.
 16. The method of claim 15, wherein the payment in return forthe financing includes paying a percentage of the financing.
 17. Themethod of claim 15, wherein the payment in return for the financingincludes paying a percentage of commissions for sale of one or moreproperties.
 18. (Cancelled)
 19. (Cancelled)
 20. A method of a realestate agent to obtain a real estate listing for a property of a seller,the method comprising: offering the seller a first arrangement whereinthe real estate agent obtains the listing for the property and anopportunity to receive a first commission; and offering the seller asecond arrangement wherein the real estate agent obtains the listing forthe property and an opportunity to receive a second commission, thesecond commission being greater than the first commission, and whereinthe seller receives consideration for providing the listing, theconsideration not being included in the first arrangement.
 21. Themethod of claim 20, wherein at least one of the arrangements includesthe real estate agent obtaining an exclusive real estate listing.
 22. Amethod for a real estate agent to obtain a real estate listing for aproperty of a seller, the method comprising: providing up-frontconsideration to the seller; receiving from the seller the real estatelisting of the property in return for the up-front consideration; andallowing the seller to retain at least a portion of the consideration ifa sale condition is not met.
 23. The method of claim 22, wherein thereal estate listing is an exclusive real estate listing.
 24. The methodof claim 22, wherein the consideration includes one or more of thefollowing: money; goods; or services.
 25. The method of claim 22,wherein the seller is allowed to retain at least a portion of theconsideration if the sale condition is not met during a time period. 26.The method of claim 25, wherein the real estate listing is an exclusivereal estate listing for an exclusivity time period and wherein the timeperiod and the exclusivity time period are the same.
 27. The method ofclaim 22, wherein the sale condition includes one or more of thefollowing: receipt of a bona fide offer to purchase the property; anexecuted purchase contract; or sale of the property.
 28. A method for areal estate agent to obtain a real estate listing for a property of aseller, the method comprising: providing up-front consideration to theseller; receiving from the seller the real estate listing of theproperty in return for the up-front consideration; receiving a refund ofat least a portion of the consideration from the seller if a salecondition is met; and allowing the seller to retain at least a portionof the consideration if the sale condition is not met.
 29. The method ofclaim 28, wherein the real estate listing is an exclusive real estatelisting.
 30. The method of claim 28, wherein the consideration includesone or more of the following: money; goods; or services.
 31. The methodof claim 28, wherein the seller is allowed to retain at least a portionof the consideration if the sale condition is not met during a timeperiod.
 32. The method of claim 31, wherein the real estate listing isan exclusive real estate listing for an exclusivity time period andwherein the time period and the exclusivity time period are the same.33. The method of claim 28, wherein the sale condition includes one ormore of the following: receipt of a bona fide offer to purchase theproperty; an executed purchase contract; or sale of the property.
 34. Amethod of a real estate agent to obtain a real estate listing for aproperty of a seller, the method comprising: offering a seller a firstarrangement wherein the real estate agent obtains the listing for theproperty of the seller and receives a first commission from the sellerif a first sale condition is met; and offering the seller a secondarrangement wherein the real estate agent obtains the listing for theproperty and receives a second commission if a second sale condition ismet, and wherein the seller receives consideration in return for thelisting, the consideration not being included in the first arrangement,and wherein the seller keeps at least a portion of the consideration ifthe second sale condition is not met.
 35. The method of claim 34,wherein at least one of the arrangements includes the real estate agentobtaining an exclusive real estate listing.
 36. The method of claim 34,wherein the second commission is greater than the first commission. 37.The method of claim 34, wherein the first commission is equal to thesecond commission. 1
 38. The method of claim 34, wherein the first salecondition or the second sale condition includes one or more of thefollowing: receipt of a bona fide offer to purchase the property; anexecuted purchase contract; or sale of the property.
 39. The method ofclaim 34, wherein the first sale condition is the same as the secondsale condition.
 40. The method of claim 34, wherein the first salecondition is different than the second sale condition.
 41. The method ofclaim 34, wherein in the second arrangement, the consideration includesan up-front payment to the seller.
 42. The method of claim 34, whereinin the second arrangement, the consideration includes one or more of thefollowing: money; goods; or services.
 43. The method of claim 34,wherein in the second arrangement, the seller keeps at least a portionof the consideration if the second sale condition is not met during atime period.
 44. The method of claim 43, wherein in the secondarrangement, the listing is an exclusive real estate listing for anexclusivity time period and wherein the time period and the exclusivitytime period are the same.
 45. A method for a real estate agent to obtaina real estate listing for a property of a seller, the method comprisingthe steps of: determining up-front consideration to be given to theseller; receiving from the seller the real estate listing of theproperty in return for the up-front consideration; determining whetherthe seller is allowed to retain at least a portion of the consideration,the determination being based on whether a sale condition is met; andwherein at least a part of one of the steps utilizes a computer.
 46. Themethod of claim 45, wherein the real estate listing is an exclusive realestate listing.
 47. The method of claim 45, wherein the considerationincludes one or more of the following: money; goods; or services. 48.The method of claim 45, wherein the sale condition includes one or moreof the following: receipt of a bona fide offer to purchase the property;an executed purchase contract; or sale of the property.
 49. The methodof claim 45, wherein the determination being based on whether a salecondition is met is based on whether the sale condition is met during atime period.
 50. The method of claim 49, wherein the real estate listingis an exclusive real estate listing for an exclusivity time period andwherein the time period and the exclusivity time period are the same.51. A system for tracking seller contracts, each contract providing fora real estate agent to receive a listing for a property of a seller inreturn for the seller receiving up-front consideration for the listing,the seller retaining at least a portion of the up-front consideration ifa sale condition is not met during a time period, the system comprising:one or more processors coupled to electronic storage, the processorsprogrammed to: associate with each seller contract an indication of theup-front consideration to the seller and an indication of the timeperiod; and track expiration of the time period, thereby enabling adetermination of whether the seller retains at least a portion of theup-front consideration.
 52. The method of claim 51, wherein the listingis an exclusive listing.
 53. The system of claim 51, wherein the listingis an exclusive listing for an exclusivity time period, and wherein thetime period equals the exclusivity time period;
 54. The system of claim51, wherein the consideration includes one or more of the following:money; goods; or services.
 55. The method of claim 51, wherein the salecondition includes one or more of the following: receipt of a bona fideoffer to purchase the property; an executed purchase contract; or saleof the property.
 56. The method of claim 51, wherein the up-frontconsideration is received by the seller prior to the sale of theproperty.
 57. The method of claim 56, wherein the up-front considerationis received by the seller when the seller provides the listing to thereal estate agent.
 58. A method for a real estate agent to obtain a realestate listing for a property of a seller, the method comprising thesteps of: offering the seller a first arrangement wherein the realestate agent obtains the listing for the property and an opportunity toreceive a first commission; offering the seller a second arrangementwherein the real estate agent obtains the listing for the property andan opportunity to receive a second commission, and wherein the sellerreceives consideration in return for providing the second listing, theconsideration not being included in the first arrangement; anddetermining the commission and consideration based on an arrangementselected by the seller; wherein at least a part of one of the stepsutilizes a processor.
 59. The method of claim 58, wherein at least oneof the arrangements includes the real estate agent obtaining anexclusive real estate listing.
 60. The method of claim 58, wherein thesecond commission is greater than the first commission.
 61. The methodof claim 58, wherein the first commission is equal to the secondcommission.
 62. The method of claim 58, wherein the first sale conditionor the second sale condition includes one or more of the following:receipt of a bona fide offer to purchase the property; an executedpurchase contract; or sale of the property.
 63. The method of claim 58,wherein the first sale condition is the same as the second salecondition.
 64. The method of claim 58, wherein the first sale conditionis different than the second sale condition.
 65. The method of claim 58,wherein in the second arrangement, the consideration includes anup-front payment to the seller.
 66. The method of claim 58, wherein inthe second arrangement, the consideration includes one or more of thefollowing: money; goods; or services.
 67. The method of claim 58,wherein in the second arrangement, the seller keeps at least a portionof the consideration if the second sale condition is not met during atime period.
 68. The method of claim 67, wherein in the secondarrangement, the listing is an exclusive listing for an exclusivity timeperiod and wherein the time period and the exclusivity time period arethe same.
 69. A system for tracking at least two arrangements for a realestate agent to obtain real estate listings for properties of sellers,the system comprising: one or more processors coupled to electronicstorage, the processors programmed to: associate either a firstarrangement or a second arrangement with a seller, wherein the firstarrangement comprises the real estate agent obtaining the listing for aproperty and an opportunity to receive a first commission, and whereinthe second arrangement comprises the real estate agent obtaining thelisting for the property and an opportunity to receive a secondcommission, the second commission being greater than the firstcommission, and the seller receiving consideration in return forproviding the second listing, the consideration not being included inthe first arrangement; and associate arrangements with commissions andconsideration, if any, thereunder.
 70. The method of claim 69, whereinat least one of the arrangements includes the real estate agentobtaining an exclusive real estate listing.
 71. The system of claim 69,wherein at least one of the arrangements includes the real estate agentobtaining an exclusive real estate listing for an exclusivity timeperiod.
 72. The system of claim 69, wherein in the second arrangement,the consideration includes one or more of the following: money; goods;or services.
 73. The method of claim 69, wherein in the secondarrangement, at least a portion of the consideration is retained by theseller if a sale condition is met.
 74. The method of claim 69, whereinin the second arrangement, the sale condition includes one or more ofthe following: receipt of a bona fide offer to purchase the property; anexecuted purchase contract; or sale of the property.
 75. The method ofclaim 69, wherein in the second arrangement, the consideration isup-front consideration.
 76. The method of claim 75, wherein in thesecond arrangement, the up-front consideration is received by the sellerprior to the sale of the property.
 77. The method of claim 75, whereinin the second arrangement, the up-front consideration is received by theseller when the seller provides the second listing to the real estateagent.
 78. The method of claim 1, wherein receiving return considerationincludes receiving an increased commission as compared to othercontracts for real estate listings.
 79. The method of claim 1, whereinthe receiving return consideration includes receiving the returnconsideration if the sale condition is met during a time period.
 80. Themethod of claim 79, wherein the real estate listing is an exclusive realestate listing for an exclusivity time period, and wherein the timeperiod equals the exclusivity time period.
 81. The method of claim 1,wherein the consideration includes one or more of the following: money;goods; or services.